The foundation of virtually all business growth is rooted in a strong marketing communications platform. Integrated marketing communications, approached from a strategic perspective, is an under-utilized methodology which, when applied to business problems, maximizes resources and insures the highest potential result. We believe in, and practice, the fundamentals. Image. Positioning. Branding. Prism Design Group has refined a process which we refer to as "Design by Objectives®". This approach establishes business objectives, defined by the reality of the marketplace, evaluating positioning, competition, market awareness and access, and support skills. When completed it generates a priortized marketing communications hierarchy. |
Please e-mail us at dbo@prismdesign.com and we will send you a downloadable pdf file of the "Design by Objectives" outline. |
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