"How a karate class and an old kick bag gave rise to a product your cat will fall in love with."

Several years ago, while studying karate I brought home what is known as a kick-bag. It's a fluffy, loosely packed pad with a slight curve and handles on the back. Over a period a few weeks, I would find my cat "Gus", curled up on this piece of foam and fleece everywhere I left it. No matter what I did to keep him away from it, he'd find and when I got home from the office. I'd find him, curled up in a ball.

So the light bulb went off and, with a few modifications I made him the first "Rock-A-Bye Kitty". My friends were so impressed with it they began asking where they could get one and ... well as they say, the rest is history.