Objective: Generate direct and residual sales for a new product.
Audience: Purchasers and specifiers of disposable patient sensitive medical products, including hospital purchasing personnel.
Program: Present the prospect with a sample and an offer for a package of product for testing or review by medical staff, followed up with a direct sales call at 10 days after shipping.
Mailing Size: 3,800 qty.
Response: 22.5%, sample request. 8% follow-up order.